West Pier Pizzeria is startup located directly opposite Brighton’s West Pier on Brighton’s seafront and boats some of the most iconic sea views on the South Coast of England. It’s a wonderful place to enjoy a pizza in Brighton. They differentiate from others by focussing on authentic Romana Pizza, complemented by a wide range of starters, salads, desserts and drinks.
Their new branding and identity, created by Another Bearded Designer, has led the restaurant fit-out and communications. Pylon Design were asked to develop a simple responsive website that worked harmoniously with the branding implemented to date. Also, to ensure the business presence was registered correctly on various social platforms and with search engines to ensure maximum visibility in local search.
Time was spent establishing the company’s presence online with Google MyBusiness and Bing Places, followed by registering and branding of their social media accounts. The site was designed and built from a mobile-first perspective, utilising a minimal colour palette and streamed versions of their corporate fonts. Some playful CSS transitions applied to certain elements gives the site some individual character. A page devoted to customer reviews was developed to pull in existing reviews and make it extremely simply for new customers to leave a review.