Project Description

Studio Interiors is a well established soft furnishing company with over thirty years experience offering both classic and innovative design solutions for the home and office. Their aim is to help customers put together the kind of environment in which they feel both comfortable and inspired. Their service provision encompasses all aspects of interior design, from curtains, cushions, general soft furnishings, blinds, rugs, shutters to furniture and accessories.

They are situated in the south east London area and are able to offer an onsite design consultation and measuring service focused on the customers soft furnishing requirements anywhere in London and the surrounding areas. They offer a friendly and informative interior design service with additional home visits and advice without obligation.

The Challenge

Studio Interiors approached Pylon Design to design, develop and launch a new website to replace their old, non responsive site they last updated over 15 years ago. Studio interiors is a vibrant design-led shop with some exquisite and visually exciting furnishings that was not reflected in their website. Pylon’s brief was to give them a presence to attract more customers and showcase their quality of product and craftsmanship and ultimately improve their website visits and eventual footfall.

The Solution

Pylon Design proposed to use the vibrancy and classic designs of the amazing fabrics Studio Interiors offer within their shop to excite the reader and to encourage them to imagine how these designs could improve their own living or work environments. Top quality photographic images were supplied by the likes of Osborne & Little and the Designers Guild allowing Pylon to display the fabrics large on the pages for maximum impact. So as not to detract from the visual vibrancy, elegant typography and the corporate colours were used sparingly to create a balanced and memorable appearance.