The Federation of St Joseph’s Catholic Junior, Infant and Nursery Schools belongs to the Catholic communities of Upper Norwood, West Norwood and East Dulwich and exists to educate Catholic children in a community with the Gospel values, traditions and beliefs of the catholic faith. The schools are in the Archdiocese of Southwark. They have a school motto which encapsulates the schools’ ethos:
We learn to love, we love to learn
St Joseph’s is vibrant and successful with a dedicated staff, supportive governing body and caring parents. They work hard to ensure their children understand the importance of being part of a school community.
Create a prospectus that incorporated the new logo and promoted the ethos and values of the school while developing and exploring the brand. Make this prospectus attractive and informative for prospective parents and a promoting tool for the school in future ventures.
Focussing on large photography, commissioned and art directed by Pylon, forming a strong visual impact that presented an immediate recognition of the school. Small, readable amounts of copy supported by inspirational quotes and additional photographs, using the corporate typefaces and colours, gave the prospectus a friendly, fresh and inspiring approach that grabbed the attention of the reader.