St. Joseph’s College is a Lasallian Roman Catholic Comprehensive Boy’s Academy in Crystal Palace, South East London. Established in 1855 by the De La Salle Brothers, the College has a history of educating young men and women for over 160 years. The College is a ‘leading edge’ school and is one of the top 25 non-selective boys’ schools in the country. As a Lasallian Catholic College, we also welcome applicants of other faiths. However, they expect all families applying for a place to respect their ethos and its importance to the College community, especially by participating in activities central to their ethos.

At the heart of the College is a strong sense of values. These five Respects are at the core of who they are and what they aspire to be. Respect for Faith, Self, Others, Learning and Community. The College is a community which works tirelessly to realise the potential of each and every student in their care. All the staff aspire to provide excellence every day in every lesson and every experience.

The Challenge

Impact and information were the main criteria for a series of 3 banners to be positioned in clear view of passing traffic and pedestrians. Attracting the interest of the public and encouraging them to contact the school about applying for a place was the main goal of the project. The banners needed to be fixed to existing wooden structures at strategic points at the front of the school.

The Solution

Pylon Design Consultants proposed using large inviting images depicting the positive, diverse and variety of the school as an important focal point. Showing teachers and students in a happy and safe environment added to the image the school should be portraying. A simple, yet thought provoking headline backed up with just the necessary, relevant information gave the 3 banners the impact and eye catching solution the College required to entice prospective parents and students to apply. Corporate branded and clearly a consistent set of banners, they were very successful in achieving their goal.

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