Project Description

The South Lambeth Schools Partnership (SLSP) is a cluster of schools in the Streatham and West Norwood area of Lambeth that have been working together since 2009 to deliver extended services to their families and to improve the opportunities for children and young people in the local area.

The Challenge

To create a distinctive logo that suggested a range of schools working together, including different genders and ethnic backgrounds, without being too visually specific. The logo needed to be adaptable to be used on a range of media.

The Solution

Using a simple illustrative style of children holding hands to suggest working together and bright colours depicting different genders and ethnic backgrounds. Placed in a circular shape enhancing the togetherness, it formed a distinctive circular motif, coupled with contrasting bold, simple typography to create a flexible logo.