Project Description

Sally’s Hairdressers, one of the first children’s hairdressers to open in London, was established 10 years ago and has since grown to be a key part of the Northcote Road community in Battersea, SW London. 28 years of cutting children’s hair, she has honed her hairdressing skills and can provide an excellent cut for children of all ages, from baby’s first haircut to those in their late teens.

The Challenge

To recreate Sally’s friendly demeanour and the lovely, relaxed atmosphere of her salon, that keep customers returning again and again in the form of a logo that can be used on flyers and a website to evoke the calmness that all parents desire.

The Solution

A soft and rounded typeface was used to create a friendly, approachable environment, while colourful, photographic flowers in bloom added to the gentle calmness. The individual items helped to develop a flexible identity.