Protouch Cleaning Services has built its reputation on providing high quality cleaning services to a wide range of commercial and domestic customers. From shops and business premises to pubs, fitness centres, showrooms, retail stores, schools, restaurants and clinics, they work with each of their clients to create a customised job specification that exactly matches their cleaning requirements.
To develop a brand that was flexible and distinctive to be used on a variety of media including stationery, website and packaging. The identity had to reflect the organisation and the core of its values particularly promoting their personal touch and the care they attach to each project.
Using the concept of fresh, clean, bright water to ensure a sparkling finish, the inclusion of a blue colour and water bubbles achieved this idea. The inclusion of an organic shape in the form of a finger print added the personal touch and held the identity together. Simple yet elegant and appropriate typography gave a professional and friendly appearance.