Priory School is a Local Authority Maintained Community School for young people aged 11 – 19 with moderate to severe learning difficulties, many of their students also have a diagnosis of Autism. Following their recent Ofsted short inspection, Priory School continues to be recognised as a ‘Good’ school in all aspects of their provision.
At Priory School, they passionately believe that all young people with special educational needs and disabilities are entitled to access outstanding learning within their local community and they are committed to setting standards of excellence in special education that achieve the highest aspirational outcomes for all of their students.
Their new, purpose built school building is located in Hermitage Road, Upper Norwood and includes a dedicated Food Technology Preparation Kitchen, an ICT suite, Immersive Room, Gym, Lego Therapy Room, Therapy Centre, Outdoor Learning area and a Forest School which provides students with opportunities to flourish and learn new skills in a variety of learning environments outside of the classroom. The school further benefits from a purpose built Theatre Studio enabling their students to fully explore their dance, drama and creative talents in a realistic working performance space.
Their Post 16 provision provides students with their own Common Room and a fully equipped ‘Life Skills Flat’ that enables them to practice and develop both their social and independent living skills in preparation for adult life. They have also developed a wide range of work experience opportunities for Key Stage 5 learners that include hospitality, retail, farm work, hairdressing, etc. within the local community.
Priory School has been open for four years and in that time, this modern, purpose-built building has had no branding except for a logo outside on the school wall. The school lacked an identity and a place to be proud of for the students and the staff.
Signage is a very important aspect in recognising the identity of any building as well as guiding people into and around it. Priory School had just one sign on the exterior of the building and although this is both elegant and positive, it’s position high on the building made it difficult for passing transport and pedestrians to see it and appreciate what the building was. There was no indication that this was a school and unless you knew, visitors have no idea if they are in the correct place. Consequently, the existing signage lacked impact and most of all, failed to inform visitors and passing traffic, what the building was.
Priory School commissioned Pylon Design to create concepts to further enhance the branding on the exterior of the building to improve the impact and announce the identity of the school.
Part one of this process was to assess where branded signs could be used to highlight the brand and location of the school which passers by, vehicles and visitors could see clearly. By incorporating the strong, new brand to draw in the eye of the public, two large aluminium tray designs were positioned on the fences surrounding the school visible to traffic approaching from both sides and announcing the site and purpose of the building. At a good level for everyone to view, the signs have a huge impact on the schools identity and it’s position in the local area.