Priory School is a Local Authority Maintained Community School for young people aged 11 – 19 with moderate to severe learning difficulties, many of their students also have a diagnosis of Autism. Following their recent Ofsted short inspection, Priory School continues to be recognised as a ‘Good’ school in all aspects of their provision.
At Priory School, they passionately believe that all young people with special educational needs and disabilities are entitled to access outstanding learning within their local community and they are committed to setting standards of excellence in special education that achieve the highest aspirational outcomes for all of their students.
Their new, purpose built school building is located in Hermitage Road, Upper Norwood and includes a dedicated Food Technology Preparation Kitchen, an ICT suite, Immersive Room, Gym, Lego Therapy Room, Therapy Centre, Outdoor Learning area and a Forest School which provides students with opportunities to flourish and learn new skills in a variety of learning environments outside of the classroom. The school further benefits from a purpose built Theatre Studio enabling their students to fully explore their dance, drama and creative talents in a realistic working performance space.
Their Post 16 provision provides students with their own Common Room and a fully equipped ‘Life Skills Flat’ that enables them to practice and develop both their social and independent living skills in preparation for adult life. They have also developed a wide range of work experience opportunities for Key Stage 5 learners that include hospitality, retail, farm work, hairdressing, etc. within the local community.
Priory School has been open for four years and in that time, this modern, purpose-built building has had no branding except for a logo outside on the school wall. The school lacked an identity and a place to be proud of for the students and the staff. The facilities within the school are fantastic but the warmth of the environment, although functional, had a cold, unfriendly and stark appearance.
All schools are important learning environments and they need to stimulate the children and give them a sense of belonging, particularly within the special needs criteria. Pylon Design were asked to develop a brand that gave them a presence but was also sympathetic to the needs of the students. Following on from the successful design of the new Priory logo, Pylon Design were commissioned to develop the brand to give the school an exciting image.
Having implemented the new Priory School logo, Pylon Design felt the introduction of further elements would help the school to reinforce their brand. After researching the possibilities, in conjunction with the school, Pylon suggested that there was an ideal opportunity to use the school’s class names to introduce a strong brand that could be used to great effect throughout the school. Following discussions, Pylon proposed a series of British animals, insects and trees to identify the classes on each floor of the building. The ground floor would be animals, the first floor trees and the second floor would be insects. These three floors were also given individual colours, used in the logo, to further identify the classes and expand the brand. With an age range from 11-19, it was important to have an illustrative style that appealed to all and Pylon Design worked in-house on a series of lino-cuts depicting each animal, tree and insect chosen. This device would form the basis of the school brand which worked with and complemented the new school logo.