A new South London company offering media buying to place adverts on large digital screens within First Class Airport lounges. Aimed at high-end travellers, the adverts were of luxury items and designed to work on all digital screens.
The Challenge
To develop a logo/motif that suggested quality and had been operating for a number of years while still looking modern and fresh. The identity and brand to be used on a small number of items including stationery and a website.
The Solution
Using the initial letters of the the company name – PL, Pylon created a motif held within a circular shape and coloured in gold to evoke quality and appear like a seal of approval. The companies name was presented in an elegant font with slight letter spacing suggesting stability and quality.
