Premier Learning Trust is a multi-academy trust working with Holland Park Primary School and Alton Park Primary School.
A multi–academy trust (MAT) is a single entity established to undertake a strategic collaboration to improve and maintain high educational standards across a number of schools. A group of schools form a single MAT which has overarching responsibility for their governance. The MAT is the most formalised type of collaborative structure available for schools.
All academies within a MAT are governed by one trust and a single board of Directors. This is the organisation that runs a number of academies under a single charitable company. The board of Directors is responsible for decisions relating to how each academy is run, however, each individual academy retains its own governing body and the Trust delegates some of its functions to the governing body.
The MAT will be accountable and responsible for the performance of the each of the academies in the chain and may delegate its decision-making powers to the governing boards of the individual academies if it wishes. The multi-academy trust will enter into a master funding agreement with the Secretary of State for Education and funding is allocated to each individual academy via a supplemental agreement between each academy and the Secretary of State for Education.
The Challenge
To develop a new logo and brand taking no elements from the two schools working within the Trust. Colours, images and typography all had to be bespoke to allow for the possibility of other schools joining the Trust in the future. The Premier Learning Trust needs a brand that can evolve, be flexible and stand alone with an educational link that is professional, creative yet appropriate.
The Solution
Proposing an image of an open book to represent an educational concept, Pylon Design chose strong colours to have a bold impact and a sans serif typeface with a modern cut to portray a professional, forward thinking organisation. A flexible logo that has many possibilities to evolve and provide a consistent base for the future.
