With over 25 years experience, Premier Carriers specialise in cost effective delivery solutions throughout Europe and the UK. Their fleet is extensive, and their vehicles range in size from small vans to 44 Ton Articulated Lorries. They are able to provide a dedicated door to door service for pallets, parcels and documents – 7 days a week, 24 hours a day.
The Challenge
To evolve the existing logo rather than implement a complete revolution. After 25 years of experience, they are well known, respected and trusted to deliver. The challenge was to retain these values and the brand but bring it to the modern day.
The Solution
Using the existing elements, create a modern version retaining the colour and the recognisable lorry image. By modernising the typography, we developed the lorry to reflect the angles and shapes to create their new identity which we subsequently applied to a full stationery range and van livery.
