Project Description

One EBP provides a vital service to young people in Hammersmith and Fulham, Kensington and Chelsea and Westminster. Working with a large number of local employers on a variety of engaging programmes, One EBP prepares disadvantaged young people to enter a competitive workforce, by raising their aspirations and attainment, supporting them in making the right career and study choices, and giving them the opportunity to develop key employability skills. This role underpins a core area of work of the Tri-borough Education Department and is of great value to our schools and young people.

The Challenge

A corporate brochure that appeals to businesses encouraging them to take part in the scheme and work with students and schools to help their children experience real life work situations. Develop the brand to demonstrate a positive and recognisable organisation.

The Solution

Strong use of the new triangular image on a black background formed the striking cover approach. Case studies, large quotes and large photos form the visual interest. Pylon commissioned the copywriting to support the imagery and portray the information in a clear and concise manner appropriate to the business market. The brochure developed the brand which governed the design of the website and banners creating a memorable visual impact.

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