The Office for Disability Issues (ODI) leads the government’s vision of achieving equality for disabled people. They believe disabled people should have the same choices and opportunities as non disabled people. They are a cross-government organisation that works with government departments, disabled people and a wide range of external groups.
Utilising the existing corporate guidelines, develop the brand and add a flexibility to the look by engaging the key elements in a creative manner. The brand needs to be applied to a vast range of publications and look fresh and new on each item while retaining the overall corporate look. Design of a ‘Right to Control’ Toolkit and give this first of a series of follow-up brochures, a look that could be followed through onto further items and be easily recognisable as an ODI publication and a ‘Right to Control’ series.
Dividing the front cover diagonally in half with a strip of corporate circles and having contrasting colours above and below, gave this series, a brand within a brand, a very distinctive approach. This publication is a toolkit and warranted using an illustrative approach that could be flexible enough to be used with photographic images on future brochures. A freehand typeface was also used, outside of the guidelines, to create a more working document and set a tone for this unique brand.