Project Description

The Office for Disability Issues (ODI) leads the government’s vision of achieving equality for disabled people. They believe disabled people should have the same choices and opportunities as non disabled people. They are a cross-government organisation that works with government departments, disabled people and a wide range of external groups.

The Challenge

Utilising the existing corporate guidelines, develop the brand and add a flexibility to the look by engaging the key elements in a creative manner. The brand needs to be applied to a vast range of publications and look fresh and new on each item while retaining the overall corporate look. Design of a series of banners promoting the ODI to be used as a set or as individual banners.

The Solution

An ideal opportunity to use the corporate colour palette and experiment with the position of the key circle elements of the brand. By keepting all copy and logos to the top of the banners these all lined up with each other, allowing the circles and images to bleed off the sides and use all of the available space. Minimal copy was used to create more impact with the visual imagery while still informing the reader of relevant information.

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