Project Description

The Office for Disability Issues (ODI) leads the government’s vision of achieving equality for disabled people. They believe disabled people should have the same choices and opportunities as non disabled people. They are a cross-government organisation that works with government departments, disabled people and a wide range of external groups.

The Challenge

Utilising the existing corporate guidelines, develop the brand and add a flexibility to the look by engaging the key elements in a creative manner. The brand needs to be applied to a vast range of publications and look fresh and new on each item while retaining the overall corporate look. Design of a brochure on ‘Making the most of Partnership Boards’ using the corporate brand and photolibrary to create a consistent but individual booklet.

The Solution

Choosing two contrasting colours from the colour palette that work together well and simple, clean typography as the base of the concept. We used a combination of photographs squared up and within the corporate circles, both large and small to create an impact, and bleeding off all sides for an individual look. The right hand page generally uses a full bleed image with a small amount of copy reversed out of a strip of colour to create contrast against a white left hand page. The brochure belongs to the corporate look and follows the brand closely but also stands alone.

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