Project Description

The Oakbridge Federation encourages, as well as promotes, the very best traditional values. They pride ourselves on their ability to achieve better than average results across the board. Crucial to this success is the excellent behaviour and positive thinking that they actively encourage from all their pupils. Above all else, they have high expectations of not just the pupils but also the staff. Achieving high levels of reading, writing and mathematics for all their pupils are key priorities.

The school’s nurturing commitment in encouraging their children to persevere in their aspirations, show respect to others, be responsible learners and to always try their best is paramount to life at Oakbridge.

The Challenge

To design one prospectus for two different schools. Easily updatable and obvious the prospectus comes from the relevant school the parents wish their child to attend. To follow the school brand and develop it further ensuring that it is coming from the umbrella organisation.

The Solution

To have one universal cover from the umbrella organisation (Oakbridge). To deliver an updatable prospectus, Pylon created the universal cover as a folder into which individual sheets from the relevant schools were added. The design of the inserts were identical except for the photographs and the copy, which was all written to the same length. Pylon commissioned the photography which demonstrated the individual schools but also the concept of them working together, showing the unity of the two. The brand was developed as the prospectus progressed, allowing for future items to follow style.