Project Description

The Legal Services Commission is a government organisation that runs the legal aid scheme in England and Wales. Legal aid funds Community Legal Advice, a confidential advice service that gives help and advice on a range of common legal problems.

The Challenge

A series of nine corporate booklets focusing on different areas of law, encouraging people to look around before choosing a legal adviser. The booklets are aimed at anyone needing help and advice, ensuring they find the adviser that is right for them.

The Solution

Following the corporate guidelines, we proposed a photographic solution which had a strong link to the title of the booklet. Using this as the main focal point, the strong graphical imagery gave the booklets a bold corporate identity with an interesting and approachable feel.