Life Ascending, began in England and Ireland in 1980 as The Ascent Movement, having already spread in France, Canada and Spain. For the first time in any organisation or movement, the value of all that men and women over 60 years of age have to give, was highlighted and focussed upon. This was a unique and new idea. Here was a movement especially for people in their middle years and for those in later life. Life Ascending’s origins and ethos were born out of the Catholic religion but they embrace people of all denominations and cultures.
One of the very few items sent out or displayed to attract new members to the groups around the country. Consequently, the leaflet had to not only launch the new logo but hit the right mark in attracting new members.
A large bold use of the logo bleeding off two sides, reversed out of the background colour, had an immediate impact on the front cover. Most importantly, Pylon wanted to use a photographic image that people could relate to, we researched an image that was friendly, the right age group and covered all ethnic issues. The chosen image answered this criteria and endorsed the approachable feel they wanted to promote.