Intelligent Protection Solutions (IPS) is a protection only financial adviser firm, protecting individuals, families and businesses in the event of sickness, accidents, or death. They don’t do pensions or investments, but they are passionate about providing the right protection solutions combined with Will and legacy planning for their clients. They offer a very personal service informing their clients by ensuring they understand all the options available to them to protect themselves, their family and their business in the event of life’s mishaps.
IPS provided Pylon Design with their corporate logo and requested that we develop the identity to create a stronger brand. This was to work hand-in-hand with the design and production of two banners to promote the business at various conferences and networking events around the country.
The IPS identity uses a number of bright colours and Pylon Design proposed using these different colours to represent each of the services that IPS provide. Minimum but informative copy is reversed out of the bright colours in the corporate typefaces to have a strong impact. The final concept was a striking solution that immediately catches the eye and draws you in to view the relevant information.