A strongly branded school prospectus for Holland Park by Pylon Design

From the school’s humble beginnings in a room above the Town Hall in Clacton-on-Sea to its grand opening in their current, stately home, Holland Park School has rightly maintained a proud reputation in the local community.

As the school moves into a new era, their vision is that all the children at Holland Park Primary achieve exceptionally well, have lots of fun and develop a lifelong passion for learning. They believe in an education which is holistic, equitable, empowering, nurturing and liberating for all members of the school and the local and wider community. This is achieved through a determined dedication to serve, through self-belief, through effective collaboration with others and is sustained by mutual trust and transparent accountability at all levels.

The Challenge

Utilising an existing logo, updated and modernised by Pylon, create and develop a flexible brand across a new prospectus outlining the philosophy, ethos and curriculum of the school. The prospectus is to promote the school and encourage parents to send their children to the there knowing they will receive a good education within a fun and safe environment.

The Solution

Pylon created a series of illustrative characters coloured in the corporate colours and depicting different genders and ethnic backgrounds to be used in the prospectus and other items around the school. A mixture of copy, quotes, photographs and characters were used to deliver a colourful, fun but appropriate prospectus.

Project Details

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