Haseltine Primary is a school in partnership with Fairlawn Primary school. Staff, governors and children work together to harness each other’s strengths and expertise so that children are offered the best possible education.
At Haseltine they aim to create a happy school where the learning atmosphere is relaxed and conducive to high attainment. They believe that every child should learn the skills for life long learning and be supported to develop as good citizens who contribute fully to their community. For the children to reach their full potential they need to work in partnership with their parents, carers and colleagues. Helping children to do their best is vital and Haseltine will work in partnership with everyone so that they all understand what children are learning and are able to achieve.
As part of the complete overhaul and re-branding, the corporate colour and look of the school would be highlited by the school uniform. A bold, fresh approach was required that would stand out and be immediately recognisable both in the school grounds and outside of them. All items were to be given out free to the children so a selective, cost-effective range was required.
Pylon researched uniform suppliers and tested the quality before finally deciding on a range including sweatshirts, cardigans, Summer dresses, PE t-shirts, book bags and gym bags. The final colour was chosen after testing the samples against the skin tone of the ethnic diversity of children within the school. The Jade colour chosen was unique in the local area and looks fresh with the logo embroidered on most of the items. The colour compliments well with the logo and its distinctive appearance was the catalyst for the brand.