Project Description

Haseltine Primary is a school in partnership with Fairlawn Primary school. Staff, governors and children work together to harness each other’s strengths and expertise so that children are offered the best possible education.

At Haseltine they aim to create a happy school where the learning atmosphere is relaxed and conducive to high attainment. They believe that every child should learn the skills for life long learning and be supported to develop as good citizens who contribute fully to their community. For the children to reach their full potential they need to work in partnership with their parents, carers and colleagues. Helping children to do their best is vital and Haseltine will work in partnership with everyone so that they all understand what children are learning and are able to achieve.

The Challenge

To create an eye-catching, professional set of stationery that promotes the ethos of the school and develops a memorable brand. The stationery range to consist of a letterhead, compliments slip and business cards. Digital templates in Word of the letterhead were also required. This is a new identity and the owl image needs to be prominent in everything we create.

The Solution

A fresh, clean, professional approach with strong use of the corporate logo, colours and typeface on the front and a bold colour and large logo on the reverse creating the perfect compliment to the front of each item. The business cards also include the phrase ‘As wise as an owl’, perfect and slightly humurous for the teachers to hand out, creating another talking point in this memorable solution. A simple but effective range that endorses and promotes the new school identity.

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