Haseltine Primary is a school in partnership with Fairlawn Primary school. Staff, governors and children work together to harness each other’s strengths and expertise so that children are offered the best possible education.

At Haseltine they aim to create a happy school where the learning atmosphere is relaxed and conducive to high attainment. They believe that every child should learn the skills for life long learning and be supported to develop as good citizens who contribute fully to their community. For the children to reach their full potential they need to work in partnership with their parents, carers and colleagues. Helping children to do their best is vital and working in partnerships allows Haseltine to understand what children are learning and what they are able to achieve.

The Challenge

As well as posting job vacancies online, Haseltine advertise in various educational magazines to attract a wider audience. Typically these adverts have a lot of copy which needed to be displayed clearly within a corporate structure demonstrating their professional yet friendly identity.

The Solution

Using the Haseltine Owl logo and elements of the brand on the top third, Pylon created an advert that reflected the professional and friendly ethos of the school. The copy was presented in the corporate typeface on a white background for legibility and relevant words are hilighted in corporate colours to attract the attention of the reader.

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