Project Description

Haseltine Primary is a school in partnership with Fairlawn Primary school. Staff, governors and children work together to harness each other’s strengths and expertise so that children are offered the best possible education.

At Haseltine they aim to create a happy school where the learning atmosphere is relaxed and conducive to high attainment. They believe that every child should learn the skills for life long learning and be supported to develop as good citizens who contribute fully to their community. For the children to reach their full potential they need to work in partnership with their parents, carers and colleagues. Helping children to do their best is vital and Haseltine will work in partnership with everyone so that they all understand what children are learning and are able to achieve.

The Challenge

To deliver a series of three postcards that can be given to children to acknowledge their success, a thank you and a note to remind them of a particular date. Re-inforce the Haseltine brand using the owl as the main focul point. The reverse to be kept blank to allow for personnal messages. Graphics to be fun, lively and an uplifting gift to the children to boost confidence and recognise their efforts.

The Solution

Creating individual owl characters relevant to the message being portrayed on each postcard to add to the family of owls Pylon have developed. The new owls and simple, flowing typography create the main focal point and essence of the postcard. The colours promoted the brand and endorsed the strong visual impact to the children and their parents.

Related Projects