Project Description

ETAL is committed to improving teaching and learning through school collaboration and providing innovative CPD, by teachers for teachers.

In 2011 ETAL were one of the first 100 schools in the UK to be designated a Teaching School. This gave them a leading role in providing innovative professional development and training, for headteachers, teachers and support staff as well as contributing to improving teaching and learning through school to school collaboration.

The Challenge

To create a bold, typographical solution, for a corporate logo using the acronym of the title. The logo to also use the actual title with a view to this being dropped in the future when the name becomes well known. The logo to be flexible and used on a variety of future projects both printed and digital.

The Solution

Bold typography and complimenting colours held within a rectanglular shape create an eyecatching, bold solution. The colours and holding bar are key elements for the development of the brand. The flexibility allows other items to stand alone but also be part of a very recognisable brand.

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