Project Description

ETAL is committed to improving teaching and learning through school collaboration and providing innovative CPD, by teachers for teachers.

In 2011 ETAL were one of the first 100 schools in the UK to be designated a Teaching School. This gave them a leading role in providing innovative professional development and training, for headteachers, teachers and support staff as well as contributing to improving teaching and learning through school to school collaboration.

The Challenge

Using the new ETAL logo, develop the brand within a brochure listing a range of training and development programmes for teachers, leaders and education professionals. The layout needed to display all the information in a clear, concise manner, highlighting dates, prices and venues.

The Solution

The corporate colours play a large part of the brand and the brochure uses these to the full. Each individual programme is displayed in a simple, readable layout avoiding any confusion using the corporate typeface. School images are used throughout to compliment and assist the text information while the bold use of colour creates freshness and impact.

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