Project Description

The Education Teaching Alliance Lewisham (ETAL) is committed to improving teaching and learning through school collaboration and providing innovative CPD, by teachers for teachers.

In 2011 ETAL were one of the first 100 schools in the UK to be designated a Teaching School. This gave them a leading role in providing innovative professional development and training, for headteachers, teachers and support staff as well as contributing to improving teaching and learning through school to school collaboration.

The Challenge

A flyer to advertise the opportunity to visit three schools who have excelled under difficult conditions. The flyer to include all details of the programme, speakers and cost and a call-to-action to book the course either on-line or by phone. Design to follow the corporate brand.

The Solution

A single page A4 flyer printing on the front only. Large heading and introduction at the top of the page to create an impact, detailed text and programme details follow underneath. The final version was printed in full colour and also sent out as a PDF via an email campaign.

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