Communication leaflets for the DWP

The Department for Work and Pensions (DWP) is responsible for welfare, pensions and child maintenance policy. As the UK’s biggest public service department it administers the State Pension and a range of working age, disability and ill health benefits to over 22 million claimants and customers.

The Challenge

Bi-lingual A5 leaflet following the strong DWP Corporate Brand from supplied copy. Design to follow the style of the Change to Housing Benefit adverts previously designed and distributed by Pylon Design Consultants London.

The Solution

Focusing on the end user, Pylon Design Consultants, London used the DWP Photographic Library to research an appropriate image to use on the leaflets. The reverse of the leaflet used this image full bleed with a coloured block over to allow for the typography. Bold colours and typography enhanced the image and despite the Welsh language being 1/3 longer than English, this had no impact on the final attractive leaflet due to the clarity and use of the type.

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