Carillon Court Shopping Centre is Loughborough’s major shopping centre, with 35 high street names under one roof. Big name brands including New Look, Game, Topshop, Thorntons, WH Smiths and The Body Shop along with great local independents. Located in the centre of town, Carillon Court is completely covered and boasts a huge car park for shoppers.
A series of banners for the front and rear entrances replacing the faded existing set. Using the existing bell logo, create a brand that is flexible, vibrant and sits comfortably with the classic look of the building while being attractive to catch the eye of the public.
Retaining the corporate colours of Purple/Blue and yellow, Pylon Design Consultants added a secondary pallet of bright colours that could be used on the banners to create an impact. Using the same base design and corporate colour, Pylon gave each bell logo a different colour to distinguish between each unique banner and provide an eye-catching and consistent solution for Carillon Court Shopping Centre.