Autodotbiography is a unique online service allowing anyone, no matter how skilled or unskilled, to write their own life story and produce a beautifully written, lavishly illustrated hardback book for their family and future generations to treasure. It is incredibly easy and affordable, just gather up your favourite photographs and important documents, take a trip down memory lane and answer simple questions about your life. Autodotbiography will take your words and pictures and turn them into a book to treasure.

The Challenge

A simple 1/3 A4 leaflet to be used as a hand-out at exhibitions and the numerous presentations held around the country and on sea cruises. The style to follow the corporate brand and incorporate the supplied copy and images. Also include a testimonial and endorsement from Esther Rantzen as a major selling point. The leaflet must inform the reader of the ease of use, the competitive price of the product, the benefits to you, your family and friends, and, encourage them to visit the site and see for themselves.

The Solution

A clean approach was adopted to allow for the amount of copy and pictures to be included while still utilising elements from the corporate brand. Pylon Design Consultants incorporated various testimonials as the main focal point for the leaflet enhancing the benefits of the product. Testimonials are real to the reader, they understand what people are saying and they are able to pick out snippets of information which is useful to them. A busy and informative leaflet that includes everything a prospective buyer would need to take the project further.