Project Description

A Touch of Dutch are a new small start-up florist business operating in South East London. All flowers are fresh daily, grown in Holland, as suggested in the name and transported to London the same day. All orders are taken over the phone and via the website, there is no shop, stall or other outlet and delivered to your door the same day within the designated area.

The Challenge

A new start-up business that needed to stand out above all other florist outlets. Had to reflect the colourful subject matter whilst reflecting a professional organisation and, at the same time, appeal to both men and women.

The Solution

The use of a multi-coloured flower gives the impression of a bright, fun and professional organisation offering a large range of different species and colours of flowers. An ornate but classical use of typography enhances the creative side of the presentation and display of the company, creating an elegant yet appropriate solution.

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