Parkwood Hall Co-operative Academy – Brand Illustrations
The school’s class names are all identified by different leaves and this was to form the basis of Pylon’s approach. In keeping with this old building, Pylon chose to use a traditional style of illustration with a modern execution. All the different leaves were produced as lino-cuts and when approved, digitally transformed for print purposes and future usage. Rather than flat colour, the leaves used two colours from the corporate colour palette as a gradient to add depth to the overall impact. The illustrations were then placed on a solid blue background, matching the predominant corporate colour, allowing the leaves to stand out.