The IQRA website lacked a presence and personality to reflect the school and its ethos. Schools are vibrant environments and the children are an extension of this and they want to be excited, inquisitive and learn. Pylon Design suggested a series of characters that could be used on the website but also throughout the school. The characters were devised from a book to suggest learning and given an individual colour that related to each Year group. Pylon Design envisage all sorts of uses from badges, awards, house groups, posters, stickers, the possibilities are endless.