This cutting edge and relatively new treatment gave Pylon Design a blank canvas to create a unique logo and brand for The Microblading Expert. The identity had to reflect the subject matter, looking expensive, sophisticated, modern and professional. Pylon Design used dots to replicate a tattooing technique creating a holding frame for the name of the company. A mix of classic sans serif type and a handwritten font combined to create an elegant combination, while a modern copper colour provided the expensive appearance. The elements worked in perfect harmony to reach the right target audience for The Microblading Expert.