Project Description

Studio Interiors is a well established soft furnishing company with over thirty years experience offering both classic and innovative design solutions for the home and office. Their aim is to help customers put together the kind of environment in which they feel both comfortable and inspired. Their service provision encompasses all aspects of interior design, from curtains, cushions, general soft furnishings, blinds, rugs, shutters to furniture and accessories.

They are situated in the south east London area and are able to offer an onsite design consultation and measuring service focused on the customers soft furnishing requirements anywhere in London and the surrounding areas. They offer a friendly and informative interior design service with additional home visits and advice without obligation.

The Challenge

With no strong identity or presence, despite such a vibrant business, Studio Interiors commissioned Pylon Design to develop a simple, elegant logo that was adaptable and eye-catching reflecting the design-led products. The previous logo was typographically based but lacked personality and Studio Interiors wanted a solution that echoed their business and was instantly recognisable.

The Solution

Pylon Design kept a typographical approach and added feeling with colour to create a logo that represented Studio Interiors’ business. A modern, bold and light, sans serif font created an elegant look while the use of 2 vibrant colours encompassed the exciting fabrics. By creating this bold, colourful logo Pylon enclosed it within a neutral border that replicated a walled area demonstrating a memorable environment for a business or home.

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