Southwark Education Business Alliance (SMASH) Logo

//Southwark Education Business Alliance (SMASH) Logo
Southwark Education Business Alliance (SMASH) Logo2018-01-17T11:46:22+00:00

Project Description

Linking with local business and enterprise The Southwark Education Business Alliance aims to motivate students by raising aspirations and achievements through partnerships which:

  • provide diverse, realistic context to enhance teaching and learning;
  • give students knowledge and understanding of the world of work;
  • develop key skills, learning skills, and personal qualities for adult life, citizenship and employability at the heart of the National Curriculum;
  • identify and promote clear progression routes for students;
  • promote the concept of lifelong learning.

The EBA achieves its aims through a range of activities and projects linking schools and businesses. Activities include support for curriculum development, the acquisition of wider key skills, work experience, primary learning partner schemes, student mentoring, headteacher mentoring, work related visits and professional development placements for teachers into business and community organisations.

The Southwark Education Business Alliance is involved in implementing the Government’s strategies for 14-19 Education through the Southwark Guarantee, the Southwark 14-19 Pathfinder and the Increased Flexibility Programme. The Southwark Enterprise Education Strategy is being implemented with a range of partners.

The Southwark Education Business Alliance works with all schools and educational institutions in Southwark and has developed links with a range of business partners and community oganisations. Links with such partners make a valuable contribution to the achievement agenda in schools. It is therefore the intention to widen links with partners, to bring in new partners and to help schools further to engage with their local communities.

The Challenge

Southwark Movers and Shakers (SMASH), a new scheme within the Southwark EBA, required a logo aimed at the 14-19 age group to promote a concept encouraging children to be pro-active within the community and business preparing them for life after education.

The Solution

Pylon Design proposed using an acronym of the word Southwark Movers and Shakers (SMASH) to create a youthful, positive name for the new scheme. To enhance the ‘youthful’ approach, Pylon Design developed the logotype as a graffiti font that echoed the new name of the scheme. An innovative solution to this new logo hit the right mark for this young market.

Project Details