Project Description

With over 25 years experience, Premier Carriers specialise in cost effective delivery solutions throughout Europe and the UK. Their fleet is extensive, and their vehicles range in size from small vans to 44 Ton Articulated Lorries. They are able to provide a dedicated door to door service for pallets, parcels and documents – 7 days a week, 24 hours a day.

The Challenge

Premier Carriers have an extensive fleet of vehicles which needed to be branded. Working on the TFL Crossrail project and making deliveries regularly throughout the day, everyday, this was an opportunity to promote their company. The brand had to be consistent on a range of vehicles from small vans to large 44 ton lorries. As well as the relevant contact information, the vehicles had to include statutory government logos and information endorsing Premier Carriers as an approved organisation.

The Solution

Premier Carriers fleet of vehicles are all coloured white allowing Pylon Design to work from a blank canvass. The bold corporate colours used on the logo and typography were ideal to create impact on the white background. To advertise on a moving object, it is important that the graphics applied to the vehicles are clean, prominent and easy to read and Pylon Design achieved this balance between style and clarity. The consistent use of the brand across the fleet resulted in a bold solution that is successful in promoting their business.

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