A new company based in the South of England dealing in Plant Display Solutions for big and small companies and maintaining them after installation. Using real plants rather than imitation, the maintenance contract was a large part of their business.
To create a new logo and identity to be used over a small amount of items until the business grew to a larger concern. The logo had to be flexible in view of potential growth and usage onto other items such as packaging, brochures and promotional items.
Using a simple but bold illustrative approach of graphic leaves, the nature and organic subject matter of the company was easily and immediately recognisable. A modern typeface was used with appropriate bright green colours to reflect a modern, vibrant and growing organisation.