The Office for Disability Issues (ODI) leads the government’s vision of achieving equality for disabled people. They believe disabled people should have the same choices and opportunities as non disabled people. They are a cross-government organisation that works with government departments, disabled people and a wide range of external groups.
Utilising the existing corporate guidelines, develop the brand and add a flexibility to the look by engaging the key elements in a creative manner. The brand needs to be applied to a vast range of publications and look fresh and new on each item while retaining the overall corporate look. Design of a full colour leaflet highlighting useful contact details to aid building capacity in disabled people’s organisations.
Choosing two colours from the corporate palette, the key circle elements, photographs from the ODI’s photo library and inserting the supplied copy, design a two page leaflet to echo the look and feel of the ODI. The front of the leaflet to attract interest and display the main title while the reverse has the main information and contact details.