Life Ascending, began in England and Ireland in 1980 as The Ascent Movement, having already spread in France, Canada and Spain. For the first time in any organisation or movement, the value of all that men and women over 60 years of age have to give, was highlighted and focussed upon. This was a unique and new idea. Here was a movement especially for people in their middle years and for those in later life. Life Ascending’s origins and ethos were born out of the Catholic religion but they embrace people of all denominations and cultures.
Following the name change from The Ascent Group to Life Ascending, they needed a new logo to express what their organisation is all about. Around the country, member numbers were falling and they needed a new approachable image that everyone could relate to and feel part of.
By using an image of a flame – the flame of life, the flame of faith – Pylon created a logo that enhanced the message but also has an attractive and friendly appearance. Simple typography complimented the bold, fluid image resulting in this unique and approachable logo.