Project Description

The London Central Education Business Alliance (LCEBA) brings together the experience and expertise of fourteen education business link organisations from Education Business Partnerships within Local Education Authorities. Together they share a vision of inspiring and motivating young people to raise asperation and achievement and create a sense of the possible through businesses and schools working together.

The Challenge

A brand new identity and brand that needed to be applied to all literature, promotional items and digital media bringing together all the participating organisations to form one growing and evolving Partnership recognisable to all.

The Solution

An organic, flexible shape divided into sections was created to represent the different organisations as an evolving Partnership. Later known as the pebble, this identity was used creatively and consistently throughout their material, delivering a strong, approachable identity that is a distinctive image within the marketplace.

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