Intelligent Protection Solutions (IPS) is a protection only financial adviser firm, protecting individuals, families and businesses in the event of sickness, accidents, or death. They don’t do pensions or investments, but they are passionate about providing the right protection solutions combined with Will and legacy planning for their clients. They offer a very personal service informing their clients by ensuring they understand all the options available to them to protect themselves, their family and their business in the event of life’s mishaps.
The stationery range consisting of a letterhead and two business cards had to promote the IPS brand and promote the company as a professional and confident organisation that would attract potential clients to a subject they needed help with.
The IPS stationery range utilised the corporate brand and printed the brightly coloured elements on a white background. A large amount of information is printed in a dark charcoal grey for clarity that enhanced the corporate colours. The reverse of the business cards is printed in solid colours relating to the sector areas which are white out of their relevant colours, portraying to the recipient a bold, attractive and informative solution.