Project Description

In Loving Memory are a new small business offering bespoke Order of Service Funeral Booklets.

It’s not easy when we lose someone special and, at this time of grief, making arrangements can be difficult. In Loving Memory provide a unique service, advising and creating a beautiful Order of Service Funeral Booklet that is both personal and a fitting tribute to our loved ones that you will want to keep and treasure as a beautiful lasting memento.

The Challenge

Losing loved ones is a very sensitive time and Pylon Design were asked to create a corporate identity and brand that was friendly, approachable but also gave assurances that they could deal with requests in a professional and sympathetic manner that would provide help and guidance.

The Solution

A very personal and thought provoking subject matter required a sensitive approach and Pylon Design proposed a friendly solution that is both loving and caring. A bold, handwritten script in a single line and a simple heart illustration replacing the ‘v’ in ‘Loving’ resulted in an elegant, friendly logo that gave the reader a sense of warmth and caring.