Project Description

For nearly 100 years, GSE Skips & Recycling Ltd have been committed to providing excellent waste management and recycling services for customers based throughout Central & South London and the Surrey borders. Based in Herne Hill, South London, the recycling services which have been established within their skip hire and waste transportation services have enabled GSE Skips & Recycling Ltd to establish a reputation for providing excellent customer service for all skip hire requirements. GSE Skips & Recycling Ltd are one of the longest serving Waste Management companies in the UK.

They are one of London’s leading Waste Management companies providing reliable and efficient skip hire services for domestic and commercial projects. Whether it’s clearing a house, sorting out an office or managing a building site, they have a skip suitable for any requirement. This family run business guarantees a professional, reliable, friendly and cost-effective waste collection service that cares for the environment, priding itself on offering a service that is built around making their customers happy.

The Challenge

GSE Skips had been using their old logo for over 20 years and although it had served them well, the direction the company wanted to follow required a new look and brand. The skip business is not visually glamorous but the brief was to make it approachable to everyone regardless of age, sex and ethnicity while retaining a professional approach. Their competitors had all stolen a march on GSE Skips and their requirement was to put them back to where they belong. GSE Skips had a name change to incorporate their recycling aspirations and this needed to be included within the new logo. As well as creating a modern, professional logo, GSE Skips wanted to get across a friendly and helpful organisation that reflected their family run business of nearly 100 years.

The Solution

Incorporating the new name – GSE Skips & Recycling Ltd – Pylon Design prepared a new logo which included an illustration with the initials of the logo displayed on the face of the skip. Dynamic typography, bright engaging colours and a clever use of the environmental symbol resulted in a modern, forward thinking, professional, friendly, approachable logo that had no hidden messages but displayed exactly who they are and what they do. This simple but effective logo is adaptable on all media and is unique amongst it’s many competitors, standing out as a strong and positive identity.