Project Description

For nearly 100 years, GSE Skips & Recycling Ltd have been committed to providing excellent waste management and recycling services for customers based throughout Central & South London and the Surrey borders. Based in Herne Hill, South London, the recycling services which have been established within their skip hire and waste transportation services have enabled GSE Skips & Recycling Ltd to establish a reputation for providing excellent customer service for all skip hire requirements. GSE Skips & Recycling Ltd are one of the longest serving Waste Management companies in the UK.

They are one of London’s leading Waste Management companies providing reliable and efficient skip hire services for domestic and commercial projects. Whether it’s clearing a house, sorting out an office or managing a building site, they have a skip suitable for any requirement. This family run business guarantees a professional, reliable, friendly and cost-effective waste collection service that cares for the environment, priding itself on offering a service that is built around making their customers happy.

The Challenge

GSE Skips & Recycling Ltd commissioned Pylon Design to design and produce a flyer that they could use to send out to prospective clients and door drop to households. The flyer had to incorporate and develop the new brand identity recently launched. The flyer had to attract customers attention and stand out from their competitors while making the information contained in the flyer clear and easy to understand and consequently, act upon.

The Solution

Pylon Design proposed a postcard approach that would ultimately encourage the recipient to keep for current or future projects. Utilising the new GSE Skips & Recycling Ltd’s corporate brand, Pylon Design used bold colours with a friendly yet professional layout that endorsed the approachable and memorable look that GSE Skips & Recycling Ltd requested. The colourful, photographic and informational flyer made it an ideal solution to use on pin boards and retained for future reference. The flyers have already reaped the rewards with a number of successful regular new clients on board, a perfect example of how understanding the brief and delivering a solution that appeals and resonates with the client can be beneficial.