The Department for Work and Pensions (DWP) is responsible for welfare, pensions and child maintenance policy. As the UK’s biggest public service department it administers the State Pension and a range of working age, disability and ill health benefits to over 22 million claimants and customers.
To design, artwork and deliver over 120 adverts to newspapers and magazines around the UK highlighting changes to the Housing Benefit. Contact all locations to determine advert sizes and print specifications and send relevant artwork to meet the pre-paid, tight deadlines, for each. Use the DWP corporate brand to create the look and feel of the heavily worded adverts.
After contacting all newspapers and magazines around the country to determine sizes of the adverts, Pylon Design Consultants London designed generic adverts that could be adapted into their relevant sizes. Using the existing house image developed for this campaign, the corporate colours and typefaces, Pylon Design created a series of simple but effective adverts that laid out the information in a clear and concise manner avoiding any readability issues. Some adverts were also bi-lingual in both English and Welsh, a challenge trying to accommodate both languages in a small space but achieved successfully.