Having created a new logo for Conisborough College, Pylon Design Consultants Limited were commissioned to start building the brand identity by designing and producing a range of stationery including; a letterhead, continuation sheet and a compliments slip. The stationery is one of the first items that will introduce the public to the new brand and consequently there had to be a fine balance between professionalism and creativity.
It was important that Pylon Design Consultants Limited created a look and tone for all future items within the overall Conisborough College brand. Introducing creativity gradually throughout the different items, allowing the public to grasp the vision, was paramount in Pylon Design’s thought process. A smart, elegant and professional approach utilising the corporate typefaces and colour gave the stationery a distinctive look while the creative use of the stags head on the reverse of the compliments slip enabled the brand to be bold and exciting while setting the tone with a glimpse of what could be achieved for future material.